When you're having a large sign installed, be aware that it's up to you to make sure you give clear instructions of where you want your sign placed and how exactly you want it installed to your installer. Be prepared BEFORE the install with our top suggestions to consider when installing your sign.
PLACEMENT
As they say in real estate, “location, location, location.” The same holds true for your signage. If the sign is not easily visible to your customer, then you are losing the opportunity to showcase your business and message.
Pick a spot where the sign is visible from different angles and not just from the street - consider sidewalks, across from parking lots, etc. as well.
Be sure there are no visible obstructions like trees, bushes, structures, or other signage such as traffic signs.
If your sign is intended to be visible from a road, drive down the road from multiple directions and observe where your signage might be best viewed. Once you have found a potential location, place some sort of object on that location like a stake in the ground. Then drive by the location again from different angles and adjust as necessary.
Important - be sure to check your local city government code restrictions to be sure you are avoiding locations that are not permissible, which would result in having to move the sign or, worse yet, incurring a fine.
ELEMENTS
If you’re a “sign-watcher,” you may notice many signs leaning, crooked, or even laying on the ground. Unfortunately, this results in your audience noticing the unsightly condition of your sign (and your brand!) rather than the intended message. High winds, poor installation practices, or a deteriorating sign/frame due to the elements are easily overcome with a few simple steps.
Make sure your installer takes the time to install the sign level and plumb to the ground.
If there are poor soil conditions, have the installer drive additional stakes on the front and back sides of the posts for extra support.
If the wood frame is peeling or has rotting wood, get it replaced and refreshed. Better yet, consider a metal frame which will last longer, is heavier than wood so there’s less chance of it blowing over in high winds, and will hold up better in the elements requiring little to zero maintenance.
Just a few simple steps will ensure your message and your sign look great, is a positive reflection on your company and services, and one that customers will be drawn to.